The other day I went shopping with my athletic friend. I was inspired by her workout and body transformation that I took a resolution to lose at least few inches and kilograms. She was size zero and me a 2XL. God!! Why this difference? The only thought that crosses my mind when I see my friend is I too want to be a size S like her. I very badly needed new clothes before I start my gym sessions. We skipped hopped and jumped at least 10 shops in search of the size for me. But alas not a store has sizes bigger than XL. Why? Don’t we too have the need to wear the right sized clothes? I woke up startled. Yes, this was a dream; a nightmare I should say.
This is not the scene now. The clothing business sees to every need of the customer. Business in women’s clothing is catching up. Especially plus size women have started to find good options in clothing compared to the selection a few years back wherein in case someone finds a dress in the plus size either they are too expensive or shabbily designed. The retailers to have begun to stock up plus sizes in all category like dresses, jackets, lingerie, sportswear. The business in the women’s plus size is getting better day by day. The clothing in plus size reveals that the fashion industry wants women of all sizes to feel better and enjoy fashion to its fullest. One has to feel proud of their body and emphasize on their curves rather than cover them up. We now get to see plus-size models gracing the ramps with their style. This boosts the confidence of others watching the show.
How has the plus size market become huge?
According to market research that is around 100 million plus-sized women and the number will increase gradually. The plus-size market sales have increased 5% more than the previous year. The market sales increased all because of the increase in obese and overweight individuals around the world.